A Freelance Digital Marketer is an independent professional who helps businesses grow online by using digital marketing strategies—without being tied to a single employer. Instead of working full-time for one company, they work on a project or contract basis for multiple clients.

Their role usually involves:

• Search Engine Optimization (SEO): Improving website rankings on Google.
• Social Media Marketing (SMM): Managing and promoting brands on platforms like Facebook, Instagram, LinkedIn, etc.
• Pay-Per-Click (PPC) Advertising: Running targeted ads on Google, Facebook, or other platforms.
• Content Marketing: Creating blogs, videos, and campaigns to attract and engage customers.
• Email Marketing: Designing campaigns to nurture leads and retain customers.
• Analytics & Reporting: Measuring performance and suggesting improvements.