📣 Social Media Campaign Plan

🎯 1. Campaign Objective

Define what you want to achieve.
Example goals:

• Generate enquiries or bookings

• Increase brand awareness

• Promote a new product or offer

• Drive website traffic

Example:

Objective – Generate enquiries for Business Lunch offers in Dubai.

👥 2. Target Audience

Identify who you want to reach.
Example:

• Age: 25–50 years

• Location: Dubai

• Interests: Dining, Food, Business Lunch, Fine Dining

• Occupation: Working professionals, corporate employees

🗓️ 3. Campaign Duration

Set a clear time frame.
Example:

Duration: 30 days (Monday–Friday, 10 AM–3 PM active posting/ads)